DIGITAL MARKETAING SERVICES IN CALICUT
MY SERVICES
Social Media Marketing
It’s estimated that over 2.9 billion people use social media worldwide, and that number is likely to continue to climb. While most business owners are familiar with the major social media marketing (SMM) platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.), not every business is doing social media marketing right.
That’s why SMM is a major category of digital marketing, as most businesses need help establishing a data-driven, effective social media strategy. It’s not enough to just post random content and hope for the best; businesses need to take a strategic approach.
SMM agencies offer a slew of social media marketing and management services to help businesses reach the right audience, post engaging content, drive traffic, and generate sales.
With these services, businesses can expect a higher return on their social campaigns and generate a more dedicated fan base to boot.
Search Engine Optimization (SEO)
Google is the largest search engine and is responsible for driving massive amounts of traffic to business websites across the web. With so many users searching for products, services, information, and brands, most businesses can’t afford to sleep on SEO.
SEO involves optimizing your website and online profiles to rank higher in the search results so you can get noticed by potential customers. National, international, and local businesses alike can benefit from SEO services. Hennessey Digital has years of experience in lawyer search engine optimization.
In working with an SEO agency, you can optimize your website to rank for the key terms your audience uses to find brands like yours. Your chosen SEO team will make sure your site is technically sound, is optimized for mobile search, hosts high-quality content, and makes it easy for customers to buy.
Website Design & Development
At the foundation of any great digital marketing strategy is a solid, professional business website. That’s why most digital marketing services start with web design and development to make your site look top-notch.
Beyond looks, your site needs to be functional, user-friendly, and optimized for mobile devices. A trusted web design company will help build a site to your specifications while ensuring your website actively works to attract new customers your way.
Email Marketing
Email has been around for quite some time but the area of email marketing has certainly changed. Today, businesses can get laser-focused with their targeting, grow their lists by the thousands, and generate tons of new leads from their list, month after month.
The key is to understand your subscribers to a T so you can market the right kind of content in your emails. You also want to segment your list appropriately and follow up with offers your list will be itching to buy.
This is a major category of digital marketing because there is a lot of money to be made in having a strong email list. That’s why we recommend that businesses hire professional email copywriters and strategists so they can get the very best results possible in terms of email opens, clicks, traffic, and sales.
Content Marketing
Content marketing is another broad category that encompasses any type of marketing that involves promoting content to users. This typically covers blogging as a means of driving traffic and video marketing to drive views.
A robust content marketing strategy can help your brand reach more potential customers across a wide range of platforms without having to produce a ton of content. You can create new content, market that content to a variety of channels, and reap the benefits.
For example, a single piece of content can help you generate organic traffic (through SEO), clicks (through email), backlinks (again, through SEO), and engagement (on social media). The right content marketing agency will assist you in drumming up the most visibility for your brand, without having to be a content-creating machine.